The Peter Florance “Voodoo Pickups” never needed a flashy brand, a marketing team, or a corporate factory to make his name known. He did it the old-fashioned way, with his ears, his hands, and an instinct for tone that only comes from decades of listening, repairing, and playing real guitars. His approach to building pickups was simple, straight forward, and deeply personal. No gimmicks. No production tricks. Just tone.

What made Peter unique is that he kept things small, honest, and human. While the big outfits were scaling up, automating, and pushing hundreds of thousands of units across the world, Peter was still winding by hand, still fine-tuning each set by ear, and still treating every pickup like it might end up in a player’s main guitar. He didn’t chase trends, trademark phrases or logos. He just chased tone.

That’s why people who only know pickups by name…..the novices, the forum browsers, the spec-sheet surfers often assumed that Florance’s Voodoo sets sat in the same tier as the mass-produced options from Seymour Duncan, Lindy Fralin, or Jason Lollar. The prices were close. The marketing was quiet. The vibe was understated. It was easy to think they are all on the same level.

But players who actually plugged in knew better.

Peter’s work didn’t line up with the big-company sound at all. It lined up with the best of the best, the rare, small-batch builders whose names circulate quietly among session players, touring pros, and collectors. People like Tom Holmes, Virgil Arlo, and Ron Ellis. Makers whose pickups aren’t just parts, but instruments of expression. Makers whose designs change the way a guitar responds to a touch.

That’s where Peter’s pickups truly live. In that rare space where a pickup doesn’t feel manufactured, it feels alive.

His Voodoo line became synonymous with clarity and old-wood sweetness, and the kind of dynamic range that only happens when someone winds with intention instead of machinery. The prices were modest, but the tone was never modest. Anyone who ever played a great Voodoo set knows exactly what that means. They had that unmistakable “vintage soul” quality: open but bold, sweet but articulate, airy but strong, always musical.

Voodoo Pickups were Peter’s gift to the guitar world!

His pickups rarely get sold and are nearly impossible to find, here are a few links to Peter Florance Pickups for sale.

$970 – Peter Florance Voodoo Pickups- PAF Humbuckers

$770 – Peter Florance Voodoo Pickups – Telecaster Pickups

$750 – Peter Florance Voodoo Pickups – Legend Series Pickups

Simple. Honest. And far better than their price. Do you have a set? Tell us more about them below.